CLIENT
Park Productions, Canadian Country Music Awards, Amazon Music
YEAR
2022
ROLES
Visual Design
Fabrication
Sculpture Design
Programmed Interactivity + Automation for Amazon Alexa
OVERVIEW
Creation of an interactive pop up utilizing custom automation for Amazon Alexa to deliver an immersive experience that pulls the spectator into a large display covered with space graphics and a 4.5' large foam rocket. Guests could engage with Alexa by calling out various themed responses, which would change the lighting and trigger smoke.
Pop up set up at the Saddledome and Stephen Ave, Calgary over the duration of the event.
For the CCMA Amazon Music project, commissioned by Park Productions, Canadian Country Music Awards, and Amazon Music as a brand activation. We created an immersive space adorned with space graphics and a large foam rocket. This pop up immersive installation allowed viewers to interact with the environment using Amazon Alexa to play music from the Canadian Country Music Awards Playlist and altered the space with mood lighting and fog effects.
Despite the technical challenges of synchronizing multiple elements, our team successfully integrated high-quality visuals and responsive technology to create a captivating and interactive experience. The project not only engaged attendees but also highlighted Amazon Alexa's cutting-edge capabilities, making the brand activation a memorable highlight of the event.
